YangJiang, general manager of ZXTec, visited Yunnan market deeply to build model stores and strengthen channel competitiveness

2024-09-04

People, cars, shops, in the two-wheel electric vehicle business closed loop, the importance of the store is self-evident. At present, it is the end of the traditional peak season, and for the brand, it is a key node to win 2024 and deploy 2025.


‍In order to better understand the market in the first line, with the accurate help and empowerment terminal of one place, one store and one policy, recently, YangJiang, general manager of ZXTec, led a team to visit the largest electric vehicle market in the southwest plate - Xiaobanqiao Huachao Electric Vehicle world in Guandu District, Kunming, Yunnan Province.


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Mr. Yang and his team gained a deep understanding of the actual situation in the first tier market, conducted research on the operational issues of distributors, and extensively listened to the opinions and suggestions of distributors on core issues such as building model stores. They jointly discussed and formulated strategies for the formulation of the company's strategy and development direction in 2025, and made every effort to promote the rapid transformation of the brand. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍


Deepen the front line to gather consensus and exert all-round efforts


Zhongxing Group started with fuel motorcycles and has successfully established its brand awareness since entering the two wheeled electric vehicle industry, relying on its profound industry accumulation and car manufacturing experience. Zhongxing electric vehicles have excellent genes of fuel motorcycles, with strong performance and excellent quality, making them very suitable for the mountainous and steep southwestern region. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍


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Therefore, in the Kunming market, ZXTec's terminal stores not only occupy the C-position of the main street, but also have the inherent traffic attribute of its model stores, attracting a large number of users to test drive and purchase. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍


During the in-depth visit to the front line, YangJiang, the general manager of ZXTec, and his delegation visited multiple terminal stores, carefully listening to the voices of the front line and fully understanding the sales situation of each product. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍


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Starting from this terminal visit, Mr. Yang has formed an excellent atmosphere of down-to-earth development and joint consultation to promote the terminal within Zhongxing. He has enabled the management team to have a clear understanding of the actual operation of the terminal in the most direct way, providing market samples for the subsequent development of the brand, and demonstrating Zhongxing's attitude of always putting the interests of distributors at the core and working hard. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍


Discuss and strategize together, plan for the future, unite forces, and make comprehensive breakthroughs


Yunnan, as a key market for Zhongxing, is in a leading position in terms of product advantages, brand competitiveness, and consumer awareness. Strengthening Yunnan's momentum and sharing the excellent experience of the model market to various parts of the country, consolidating the regional dominance of other sectors, has significant strategic significance for Zhongxing's subsequent development.


Since General Manager YangJiang took over, Zhongxing has continuously invested a large amount of manpower and material resources in the Southwest region, opening up markets and expanding channels, all of which have fully boosted the business confidence of terminal distributors. This visit marks the official landing of the new image of Zhongxing brand, and is also a new beginning for consolidating the joint efforts of manufacturers and creating a win-win situation for manufacturers.


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At present, in the two wheeled electric vehicle industry, policies are shrinking, regulatory efforts are strengthening, and competition between brands is becoming increasingly fierce. In response to the questions raised by dealers on how to build core competitiveness in stores and promote both quantity and profit, Mr. Yang pointed out that the market needs excellent products, and more importantly, products that meet local usage scenarios. Zhongxing has the high-quality genes of motorcycle enterprises, experience, and ability to create products that meet policy requirements and solve consumer pain points, which can provide strong support for dealers.


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In the future, Zhongxing will continue to make efforts in major key sectors across the country, seizing market opportunities with fully independent differentiated models. At the same time, according to the situation of different markets, we will tailor targeted policies and adaptive products that are more suitable for the local market for dealers, and make every effort to help dealers enhance their core competitiveness and promote sales growth.


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